The quality and substance of social media copy can make the difference between more visitors to a website and fewer visitors. Here are examples of bad and good copy.
BAD:
From T.G.I. Friday's "Woody" campaign. On Facebook:
"Shout out to all my fans that registered under the Last Chance tab this week! Time to BURGER DANCE cause you guys are getting your free burger coupons by 10/9. VICTORY TASTES SO SWEET...and so do burgers!"
GOOD:
On Twitter
"SEO Trainer Selection Tips http://tinyurl.com/yk2r84q"
The bad one is bad because
1) It is an all-out ad for a product and is self-promotional (social media no-no)
2) It has no links for more info
3) Who cares about Woody?
The good one is good because
1) It's message is simple
2) It has a link to a blog
3) It is informational and appears to come from a knowledgeable source
Any questions, contact soozy@soozy.com
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