These days, you have to look beyond traditional marketing tactics. So, think of social media as a big cocktail party. No soliciting, no advertising. Just people talking about their field and seeing how they connect with others.
Why should a company get involved in social media?
1) Loyal customers and stronger business partners
Social media provides a two-way street for interaction between company and customer. Learn what your clients are interested in and get feedback while clients looks to your company for their products and services. Interaction leads to greater client/customer retention because it's based on trust. Interaction also leads to more solid, more productive business partners.
2) Visibility on search engines
The more you post, the more links you have, the more hits your site gets, the more visibility you will have on search engines. If someone searches for "wallpaper," you want your site to show up at the top of the hit list.
3) More effective advertising
Social media and traditional advertising are linked. You will create more targeted advertising by developing a community of interest (buzz) around your product or service and then advertising to that community.
Customers want transparency and companies want feedback. It's a win-win proposition.
Oh, and it's free.
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