The quality and substance of social media copy can make the difference between more visitors to a website and fewer visitors. Here are examples of bad and good copy.
BAD:
From T.G.I. Friday's "Woody" campaign. On Facebook:
"Shout out to all my fans that registered under the Last Chance tab this week! Time to BURGER DANCE cause you guys are getting your free burger coupons by 10/9. VICTORY TASTES SO SWEET...and so do burgers!"
GOOD:
On Twitter
"SEO Trainer Selection Tips http://tinyurl.com/yk2r84q"
The bad one is bad because
1) It is an all-out ad for a product and is self-promotional (social media no-no)
2) It has no links for more info
3) Who cares about Woody?
The good one is good because
1) It's message is simple
2) It has a link to a blog
3) It is informational and appears to come from a knowledgeable source
Any questions, contact soozy@soozy.com
Thursday, October 22, 2009
Monday, October 19, 2009
TV and ADHD
We are now a TV-free household. And, as a result, my children are now sane.
About two weeks ago, my kids were up to 3-4 hours of TV per day. I always let them watch after homework and before dinner so I had some time to myself. Trouble was, when they were watching, I didn't really have time to myself; my daughter always wanted me to sit with her and the kids would be quiet during the programs but wild and at each other during the commercial breaks.
On weekends, they watched more. So that I could have a little peace in bed, I let them watch 1-3 hours in the morning and it was never an easy time. Again, during the commercials, they would pick on each other or run crazy around the room. I found myself going in there several times to talk to them. Not peaceful.
My kids were difficult children. Jessica whined constantly. Clark has ADHD, and I believe all the action and flashing lights stimulated his hyperactivity; he back-talked, refused to listen to me or my mother, and would run around the house screaming. The kids constantly fought and yelled at me. They begged and begged for new toys. My mother and I were at our wits' end.
Then my mother got a glimpse of what they were actually watching. Characters (even on Disney) were hitting each other and saying mean things. There was a lot of violence (even on Tom and Jerry) and even though the main character learns something socially important (i.e. be a team player, get along with others, etc) during the episode, he or she often gets to that conclusion via fighting.
So, my mother suggested that we do something drastic: turn off the TV. Completely. With only pre-picked movies for Friday and/or Saturday night. And I watch with the movies with the kids.
The moment we turned off the TV, an amazing transformation happened. The kids became calm. They found other activities to do--they started playing with toys they hadn't touched in months. They got along better with each other. They were respectful and good listeners. They seemed relieved.
And now I spend more time with them because they are more fun to be with. There are still times--usually around 5 pm Jessica get cranky and Clark get mouthy--when I want to put them in front of the TV so I don't have to deal. But then I remember what they will be like afterward and instead I sit down and pay more attention to them.
You would not believe the difference unless you live with us.
About two weeks ago, my kids were up to 3-4 hours of TV per day. I always let them watch after homework and before dinner so I had some time to myself. Trouble was, when they were watching, I didn't really have time to myself; my daughter always wanted me to sit with her and the kids would be quiet during the programs but wild and at each other during the commercial breaks.
On weekends, they watched more. So that I could have a little peace in bed, I let them watch 1-3 hours in the morning and it was never an easy time. Again, during the commercials, they would pick on each other or run crazy around the room. I found myself going in there several times to talk to them. Not peaceful.
My kids were difficult children. Jessica whined constantly. Clark has ADHD, and I believe all the action and flashing lights stimulated his hyperactivity; he back-talked, refused to listen to me or my mother, and would run around the house screaming. The kids constantly fought and yelled at me. They begged and begged for new toys. My mother and I were at our wits' end.
Then my mother got a glimpse of what they were actually watching. Characters (even on Disney) were hitting each other and saying mean things. There was a lot of violence (even on Tom and Jerry) and even though the main character learns something socially important (i.e. be a team player, get along with others, etc) during the episode, he or she often gets to that conclusion via fighting.
So, my mother suggested that we do something drastic: turn off the TV. Completely. With only pre-picked movies for Friday and/or Saturday night. And I watch with the movies with the kids.
The moment we turned off the TV, an amazing transformation happened. The kids became calm. They found other activities to do--they started playing with toys they hadn't touched in months. They got along better with each other. They were respectful and good listeners. They seemed relieved.
And now I spend more time with them because they are more fun to be with. There are still times--usually around 5 pm Jessica get cranky and Clark get mouthy--when I want to put them in front of the TV so I don't have to deal. But then I remember what they will be like afterward and instead I sit down and pay more attention to them.
You would not believe the difference unless you live with us.
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